![]() ![]() ![]() Tribune, trying to stave off an acquisition bid by Gannett and increase online ad dollars, announced a name change to Tronc Inc., which stood for “Tribune online content.” The name was widely ridiculed, and Tronc changed its name back to Tribune Publishing in 2018. But in 2016, newspaper advertising revenue was disappearing and big chains were consolidating. So the company rebranded itself as Alphabet, a conglomerate that breaks out more financials for its operations beyond search.įounded in 1847, Tribune Publishing has a storied history as publisher of the Chicago Tribune and other major daily papers. It was also facing growing antitrust concerns over its advertising business. In 2015, Google was facing increasing complaints from investors that its forays outside of its core search business, dubbed “moonshots," weren't transparent enough. ![]() It changed its name to CVS Health in 2014 and stopped selling cigarettes in a bid to rebrand as a health-conscious company, not just a drugstore chain that makes money on prescriptions. The company now known as CVS Health had a long history of buying up pharmacy and retail chains to expand, and in 2006 bought pharmacy benefits manager Caremark and became CVS Caremark Corp. ![]()
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